British Airways has mirrored other airlines by introducing a new passenger fare scheme.
In a hope to appeal to a broader range of passengers, the new lower “basic” fare gives passengers a greater choice with their baggage options.
Passengers who do not wish to check in a bag or select a seat have will now have to option to pay less.
Those passengers chasing the “basic fare” option will still receive the two-item hand luggage limit.
Allocated seating, food and drink and onboard entertainment will still be permitted to the lower fare passengers.
The new fare is trialling on 10 long-haul routes with the basic fare now on sale on flights from London.
Flights from London to Austin, Boston, Delhi, Denver, Dubai, Hong Kong, Oakland, Philadelphia, Punta Cana and Singapore are available with the “basic” fare price plan.
Working in congestion with American Airlines, Finnair and Iberia, a one way ticket will cost up to £60 less than the current standard economy fare.
The current “Economy Standard” Price that exists on all over BA flights allows for 23kg of checked in baggage as well as the generous two pieces of hand luggage.
This price range also gives passengers the chance to choose a seat 24 house before departure.
Adam Daniels, British Airways’ chief commercial officer, said: “We know that when our customers travel with us, their needs vary from trip to trip – some will be flying on business, some for leisure, some will be on short hops, others will be longer stays.
“We need to ensure that the fares we provide reflect those differing needs so customers can select the best option for them on that occasion.
“Someone travelling for a short meeting or leisure break, who isn’t planning to check in a bag and is happy for us to allocate them a seat, will appreciate the option to secure a lower fare.
“They’ll still receive our generous hand baggage allowance, a seat allocated to them in advance, complimentary food and drink, in-flight entertainment, blankets and headphones, all at no extra cost.
And those looking to make even more savings can use Avios towards the flight too.”
The new flights from London start at:
£143 to Dubai
£175 to Boston
£191 to Denver
£210 to Delhi
£228 to Hong Kong
£234 to Philadelphia
£240 to Punta Cana
£246 to Austin