Blue Apron beats, but bleeds subscribers (APRN)

blue apronBlue Apron

  • Blue Apron beat on the top and bottom lines.
  • The meal-kit subscription service had 746,000 customers in the fourth quarter, down from 856,000 in the prior quarter.

(Reuters) – Blue Apron Holdings Inc reported a smaller-than-expected revenue drop and quarterly loss on Tuesday after a costly distribution hub switch forced it to slash marketing.

The meal-kit subscription service had 746,000 customers in the fourth quarter through Dec. 31, compared to 856,000 in the prior quarter and 879,000 a year earlier. The marketing pullback came despite mounting competition for customers from meal-kit rivals and Amazon.com Inc.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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