AT&T is raising the base price of its DirecTV Now streaming service by $ 5 per month, despite promising in court that its acquisition of Time Warner Inc. would lower TV prices.
AT&T confirmed the price increase to Ars and said it began informing customers of the increase this past weekend. “The $ 5 increase will go into effect July 26 for new customers and varies for existing customers based on their billing date,” an AT&T spokesperson said.
The $ 5 increase will affect all DirecTV Now tiers except for a Spanish-language TV package, AT&T told Ars. That means the DirecTV Now packages that currently cost $ 35, $ 50, $ 60, and $ 70 a month will go up to $ 40, $ 55, $ 65, and $ 75.