Advertising on the Internet crossed the magical number of 100 billion dollars for the first time in 2018. It was revealed in a report by Interactive Advertising Bureau with PriceWaterHouseCoopers also a part of it. The actual figure was 107.5 billion dollars, a rise of over 21.8% from 2017. The majority of these ads were displayed on one of the most visited websites in the world, which are, Amazon, Facebook and Google. Of course, Google attracts the most traffic as it is the most visited search engine in the world, but Amazon and Facebook also attract good traffic.
I’ll try to focus on Facebook ads here in this blog as there are many things that I would like to discuss with my readers.
Facebook Ads: What you Need to Know
Facebook is the largest social media network in the world and with the integration of Messengers of WhatsApp and Instagram and other features soon, it is going to be dominate online ad market like never before. Even now, Facebook ads can offer great ROI for any social media agency. Unlike Google ads, there are more chances for a company to make a mark for itself here as Facebook Groups and Events will make it easy. How? I am sure this is what most of readers will ask. Let me shed some light on this aspect.
In the recently held Facebook’s F8 developer conference keynote by its CEO Mark Zuckerberg, it was revealed that Facebook is now being re-designed around groups and events. While we don’t know the exact details about this as of now, Facebook will highlight groups and events with the help of prominent groups tab and a personalized feed from a group a particular user has joined, with a generalized update feed taking a backseat.
What’s in for Companies Looking to Attract their Target Audience?
There are many things that will be radically changed, as promised by Mr. Zuckerberg. While we are waiting for the details here, through groups it will be easier for companies to target like-minded people subscribed to a group offering support for people concerning latest Android Updates. Companies in the business of manufacturing cell phones, gadgets and fitness trackers can easily get the attention of thousands of people in a matter of few seconds.
If you think that you can easily place an ad on Facebook through just a few clicks, it is not that easy. This is where facebook blueprint comes into place as it is important for advertisers and digital marketers to know exactly how to use the platform to be able to use it perfectly. Like everywhere else, the market in Canada and especially Toronto is full of opportunities. It is just a matter of being there at the right place at the right time. Facebook ads offer exactly that opportunity. Confused? Let me clarify.
What Facebook Ads can offer?
Imagine a scenario where a huge sale is coming online, just like the scale of Black Friday. Isn’t it a great opportunity for companies to make a mark? Of course, it is, but on Facebook, no one can place ads here without being able to master certifications about Facebook. This is where it all makes sense. There are many things you need to master here If you want to attract target audience in hordes. And not just Facebook is the only aspect here that you need to master.
Marketing Beyond Facebook
There are a number of ways for all of the companies to think about certain other marketing aspects too. For example, they need to think about networking so that they can attract a number of people who are interested in a product or service or they can raise their interest in their product. It is just like targeting a group on Facebook but with a different approach. This is why network marketing toronto nowadays is one of the best ways for companies, regardless of their size and nature of business, to start making things work for them.
There are a number of aspects that one can associate with Facebook and network marketing. There are many things that you need to understand here completely before going for advertising on FB. If you want to start advertising on your own, you need certification like Blueprint. Otherwise you can take assistance from digital marketers offering their services online.
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