- Amazon Go’s newest store measures less than 500 square feet.
- Its small size belies the huge ambition it represents.
- The Go concept is expanding rapidly, with reports indicating Amazon could put it everywhere from airports to larger places like Whole Foods.
Amazon’s newest store is smaller than the average New York City apartment.
The company unveiled a small-format version of its cashier-less Go concept on Wednesday. It measures only 450 square feet, and it looks more like a giant vending machine than a small store. It sells only prepared foods, drinks, and snacks — and none of the “grocery” essentials some of the other Go stores offer.See the rest of the story at Business Insider
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