Business Insider/Hayley Peterson
- Aldi is adding more fresh, organic, vegetarian, and vegan items to its US stores in what will be the biggest product refresh in its history.
- Once the product rollout is complete in early 2019, about 20% of the items in Aldi’s stores will be new.
- Some of those items include veggie noodles, sliced fruits, organic chicken breasts, and pre-marinated meats, as well as grab-and-go items, such as single-serve guacamole and hummus, salad bowls, and quinoa bowls.
- Aldi is making the change in the midst of massive upheaval in the US grocery industry, with new players like Lidl, Aldi’s biggest global competitor, entering the US market, and Amazon‘s purchase of Whole Foods.
- “The grocery industry is in a perfect storm with consumers changing their shopping habits, different formats taking away market share from the traditional supermarket, and supermarkets defending their share with price wars,” Aldi CEO Jason Hart told Business Insider.
Aldi is making big changes to its stores.
The discount grocer is embarking on the biggest product refresh in its history by bringing more fresh, organic, vegetarian, and vegan items to its 1,800 stores across the US.See the rest of the story at Business Insider
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