Advertisers allege Facebook hid the fact that no one watches video ads

Advertisers allege Facebook hid the fact that no one watches video ads

Enlarge

According to a newly public filing in an ongoing lawsuit, a group of advertisers now says that Facebook has been willfully withholding information about how much time its users spend watching paid ads—if more people spend more time watching ads, then those ads can command higher rates.

The case of LLE One LLC et al. v. Facebook was filed two years ago, is currently pending in federal court in Oakland, California, and was first reported by The Wall Street Journal. In it, the plaintiffs say that, as part of the discovery from their lawsuit, they have learned that Facebook’s “action rises to the level of fraud and may warrant punitive damages.”

As the plaintiffs’ attorneys continued:

Read 5 remaining paragraphs | Comments

Post Author: martin

Avatar
Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.