Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles

adidas basketballAdidas

  • Adidas is turning its focus to Los Angeles in a major way.
  • Adidas is looking for a basketball revival in North America amid lessening demand for the category.
  • Los Angeles is ground zero for Adidas’ push into basketball, and it’s planning a large warehouse party packed full of stars just before the NBA All-Star game.

Los Angeles is getting its time to shine in the Adidas spotlight.

Over the last year, the brand has been super busy in the City of Angels, one of its key global cities along with New York, London, Paris, Shanghai, and Tokyo.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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