A college basketball bribery scandal is expected to lead to arrests of 10 people — including an apparel executive

basketball hoop swishFlickr / Edwin Torres

The FBI arrested 10 people on charges of charges of fraud and corruption in college basketball on Tuesday. 

The Department of Justice announced Tuesday that four college basketball coaches at Auburn and Oklahoma State University and had been arrested, as well as managers, financial advisors, and representatives of a major international sportswear company. 

The Wall Street Journal reported this morning that the arrests were part of a “wide-ranging” investigation focused on financial advisors, agents, and apparel companies paid coaches, in exchange for pressuring players to associate with certain entities. 

The multi-million dollar battle for top-tier college basketball teams is hard fought amongst sportswear giants. The visibility of being worn by a certain team or high-profile player is a valuable marketing opportunity for apparel companies, despite the fact that NCAA players cannot be paid to endorse brands. 

In the 2016 NCAA men’s basketball tournament, Nike was the clear leader, providing uniforms for 41 entrants, the Baltimore Sun reported. Addidas provided outfits for 14 teams, Under Armour outfitted 10 teams, and Russell Athletic outfitted three.

Under Armour has made major investments in college basketball in recent years. In 2016, the company made a $ 280 million agreement to replace Adidas as the UCLA men’s basketball team’s shoe and apparel sponsor for the next 15 years. Under Armour has also cut deals in recent deals with teams including Notre Dame, Auburn, and Wisconsin.

NOW WATCH: I tried those trendy subscription boxes — and it helped me realize the biggest problem with my style


Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.